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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08238_Field_TCGG T3.txt
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1996-04-10
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805b
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14 lines
The unique character of the “public” created by the
printed word was an intense and visually oriented self-
consciousness, both of the individual and the group. The
consequences of this intense visual stress with its increasing
isolation of the visual faculty from the other senses are
presented in this book. Its theme is the extension of the visual
modalities of continuity, uniformity, and connectiveness to the
organization of time and space alike. Electric circuitry does not
support the extension of visual modalities in any degree
approaching the visual power of the printed word.
The last section of the book, “The Galaxy Reconfigured,”
deals with the clash of electric and mechanical, or print,
technologies, and the reader may find it the best prologue.